MERCEDES-BENZ AND AFRICA FASHION INT’L RENEWED PARTNERSHIP FOR AFRICA’S BIGGEST FASHION WEEK

 African Fashion International (AFI) and the luxury car brand Mercedes-Benz has extended their partnership for Africa’s biggest fashion week for another three years

Mercedes-Benz’s commitment to support Africa fashion has been extended further for three years. The luxury car brand renewed its title sponsorship for Mercedes-Benz Fashion Week Cape Town, Mercedes-Benz Fashion Week Johannesburg and Mercedes-Benz Fashion Week Africa with the organizers, African Fashion International (AFI).

“Our partnership with AFI is one of like-minded commitment to excellence, quality, and industry-leading creativity. We are delighted to renew our title sponsorship Africa’s foremost fashion events,” says Selwyn Govender, director of marketing at Mercedes-Benz South Africa.

Through its renewed partnership with AFI, both brands will continue to bring the exciting, spectacular world of fashion and couture to a local and global audience through the three most anticipated annual fashion events on the continent’s fashion calendar.

“The sophisticated construction, elegant execution and forward-thinking timelessness of remarkable fashion that we are privy to during Fashion Week are in harmony with the Mercedes-Benz ethos and our emphasis on outstanding design, luxury and performance,” he adds.

Mercedes-Benz continues to invest in over 30 fashion-related events on five continents and currently also sponsors Fashion Weeks in London, Paris, Berlin, Milan, Sydney, Budapest, Shenzhen, Istanbul, Tokyo and Zurich, among others.

“Both AFI and Mercedes-Benz have an unrelenting desire to foster excellence in design. Our partnership will continue to place the Africa fashion industry in the international spotlight, where it rightfully deserves to be,” he says.

AFI has further confirmed its commitment to the fashion industry and its sponsorship partners by appointing Tribeca Public Relations to manage all media interactions leading up to, during, and after Mercedes-Benz Cape Town Fashion Week.